Maya - The AI Assistant for Travel Companies

Client Case

Noorderhuis

Custom individual and guided group travel to the Nordic countries.

The Problem

Noorderhuis wanted to tackle two key challenges on their website:

Making 25+ years of specialized travel expertise easily discoverable by the right visitors.
Reducing friction in the customer journey to increase meaningful engagement and travel inquiries.

Despite having plenty of information online, visitors struggled to find what they needed—and calls-to-action weren’t converting as expected.

"We have a lot of information on our website but we noticed that our visitors didn’t always find that information. We also noticed there was a barrier for our website visitors to get in touch with us -- we had CTAs, but the conversion rate was low."

Why Maya?

Noorderhuis chose Maya for its human approach to AI:

A responsive, collaborative team
A tool that adapts to the website rather than forcing change
A natural, conversational interface that enhances—not replaces—the existing site experience

They were initially unsure whether their audience was ready for a conversational AI. But what they found was that those who wanted to use it, did—and they converted better.

Results

Nanoek – powered by Maya – now guides potential travelers to their perfect trip faster, answers key questions, and connects them with a Noorderhuis expert who already understands their needs. This has removed friction in the customer journey and made it easier for visitors to convert into leads.

“Before Maya, people had to use a lot of filters to find a trip that suited them. Now, based on just a few questions, they get much quicker recommendations—it’s easier for them to get in touch with us.”

By making specialized content more accessible and lowering the barrier to contact, Noorderhuis is now engaging the right visitors and converting them more efficiently.

What they have to say about us

Maya has certainly allowed us to more effectively connect with our target audience. Thanks to the fluid nature of the conversation, it's far easier for potential travelers to find the information they're looking for, and it has enabled us to effectively lower the barrier for customers to get in touch with us.

The implementation was remarkably smooth, and we really appreciated the team’s dynamic approach, quick responses, and willingness to think along with us. They consistently aligned with our goals—and we’re already seeing real improvements in customer engagement.