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A magazine for Americans passionate about France, culture, and travel
The Problem
After 15 years of publishing, Frenchly had built up a rich archive of travel articles and cultural insights—but much of it was underutilized. Readers struggled to find older content, search was clunky, and engagement was dropping.
As a subscription-based business, Frenchly needed a way to:
- Surface valuable, existing content
- Increase engagement
- Strengthen relationships with its Francophile audience
They had tried an AI tool before—but were burned by poor performance, hallucinated answers, and unreliable responses.
Why Maya?
Frenchly chose Maya for one key reason: trust.
Where other tools hallucinated answers or required extensive training, Maya self-learnt on Frenchly’s own content—delivering accurate, brand-aligned responses, without compromise.
Maya’s deep travel focus also made it a natural fit, as Frenchly was pivoting more toward tourism and trip planning in France.
Results
Le Chat – powered by Maya – now acts as an intelligent layer across Frenchly’s entire archive, answering reader questions and directing them to relevant, high-quality content—no matter how old.
In just a few months:
- Readers are staying longer and finding what they need
- Engagement has noticeably increased
- The risk of hallucinations has been eliminated (Le Chat only uses Frenchly’s own articles)
- The system simply says “I don’t know” when a topic hasn’t been covered
Because Maya is trained only on Frenchly’s content, hallucinations are avoided entirely—making the experience both useful and brand-safe.
What they have to say about us
The results have been quite impressive. The answers are concise, accurate, and based only on our own content—just as we wanted. If there’s no answer, the system is honest about it, which is crucial.
We’ve had a great experience with the team. They were extremely fast, responsive, and really helped us define what we needed, even when our initial brief was vague. Maya delivered exactly what we hoped for—maybe more.
Discover the impact of Maya for our clients
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