After 15 years of publishing, Frenchly had built up a rich archive of travel articles and cultural insights—but much of it was underutilised. Readers struggled to find older content, search was clunky, and engagement was dropping.
As a subscription-based business, Frenchly needed a way to:
- Surface valuable, existing content
- Increase engagement
- Strengthen relationships with its Francophile audience
They had tried an AI tool before—but were burned by poor performance, hallucinated answers, and unreliable responses.
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