Client Case
Frenchly

Frenchly is a Francophile arts and culture news magazine that caters to French speakers and enthusiasts in the U.S. and abroad, and Francophones everywhere.

The Problem

After fifteen years of publishing, Frenchly found that a lot of high quality content accumulates, lays dormant, and is no longer used after a certain time.

With a business model based on subscriptions, it was important for Frenchly to improve engagement and enhance the relationship with their readers.

After trying another AI solution with catastrophic results like many hallucinations and made-up URLs, they went looking for an alternative which would ensure that the content used would only be content from Frenchly - what they produced themselves - and nothing else.

We remain journalists, and our main goal is to supply the best content in the best possible format. If AI can help us with that, I’m all for it.

Results

Since implementing Le Chat - powered by Maya, Frenchly has seen a big increase in engagement from their readers as they are able to find the information they are looking for effortlessly, regardless of how long ago it was published.

This has allowed them to build relationships with their readers and drive more subscriptions.

What they have to say about us

I’ve had a great experience with the team - they are very responsive, attentive and really adapted to what we wanted.

We ended up with responses that are often quite impressive, always based on the articles we have written, providing concise answers. Most of the time, there are no errors; when there is no answer, the system is programmed to say so and not to make one up. This is obviously crucial. It’s better to say we don’t know or it’s not a concrete topic than to try to find an answer.