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Small-scale, tailor-made travel experiences in Egypt, helping travelers connect with the heart of Eastern culture.
The Problem
With over 25 years of Egypt-specific expertise and rich informational content, Kingfisher Tours wanted to do two things:
- Make all that knowledge easier for travelers to access
- Stand out against larger tour operators by emphasizing their deep local insight and personal touch
As a small team, they also wanted to reduce time spent answering repetitive questions, and focus more on qualified leads.
Why Maya?
Kingfisher wasn’t actively looking for an AI assistant. But when a trusted industry contact recommended Maya, founder Miriam Kok was intrigued. Within two weeks, “Cleo” – Maya’s Egyptian alter ego – was live on their site.
What convinced them?
- The ability to train the assistant exclusively on their content
- The team’s hands-on collaboration
- A dashboard offering real insights into user behavior and lead quality
Results
In just the first two weeks, Cleo began answering around 10 traveler questions per day—without any formal promotion.
Cleo works to:
- Pull relevant info from Kingfisher’s blogs and trip pages
- Suggest matching trips in real-time based on user input
- Collect valuable data on visitor behavior, destinations, and lead warmth
- Free up the team to focus on nurturing high-potential clients
When early results showed that trip suggestions weren’t matching perfectly, the Maya team worked closely with Kingfisher to implement keyword-based filtering. The result? Trip recommendations became spot-on.
What they have to say about us
We really see Cleo as a way to showcase our expertise and build trust. It’s such an easy way for people to access all the information we’ve built up over the years—and the dashboard gives us real insight into what’s working.
The collaboration has been great. The team kept thinking along with us, tweaking things, and tailoring Cleo to our needs.
And honestly? For what you get, the pricing is super reasonable. We’re very happy with it.
Discover the impact of Maya for our clients
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